Predictive Analytics for Marketers: The Basics
Marketers have limited resources; predictive analytics can make their job easier and more profitable.
Why is Marketing Automation so Painful?
Marketing automation is such a buzzword, everyone is trying it out. But fewer than 20% of organizations are able to implement it quickly and successfully.
How blockchain will save the world
By micromanaging incentives, blockchain could completely transform our economy and save the planet.
Web Design: Time to Weed Out The Laggards
It is shocking to see how many companies fail to keep their websites up to date.
The 4 Key Success Factors of Content Marketing
What makes a good content marketer? Which key decisions to you need to take in your organization if you are embarking on your content marketing journey?
What Facebook Really Knows About You
The amount of data Facebook has about you is scary... and not exactly what you think it is.
Sayonara, suckers! How digital companies are leaving the rest behind
Without digital transformation, your enterprise will be eliminated from the competition.
Video Marketing: Get Ready for the Smart Video Revolution
The video technology revolution promises to deliver a lot of rewards for brands and marketers that take it by the horns and implement it.
4 Ways How AI Can Augment the Digital Marketer
Customer behavior and experience change over time. Brands need to use those changes to advantage, using Artificial Intelligence
How to create a 100% safe password
Maybe not 100%. But definitely better than the one you are using now.
What is Fog Computing?
What Is Fog Computing And How Does It Relate To Both Cloud and IoT?
The Economic Miracle in Taiwan Continues
Innovation is at the very heart of Taiwan's business culture. Here is how to reinvigorate it.
How Leading Organizations are Leveraging Big Data and Analytics
The challenge of big data comes with listening and making sense of what it says.
GDPR is not a compliance but a marketing issue
The EU General Data Protection Regulation (GDPR) is upon us, and most companies are still woefully unprepared.
SEO is no longer enough
Manual SEO is no longer enough; you need to leverage machine learning for better results
Opportunities created by AI outweigh imminent threats
Artificial intelligence will have a disproportionate impact in customer experience. What brands need to understand ...
How to conduct an SEO content audit
Conducting a content audit for your company is the best way to stay ahead of the content marketing game
AI and the future of marketing
Artificial intelligence will change marketing, but what areas will be impacted first, and how?
3 simple ways to improve conversion rates
So what can you do if you have all the traffic you need, but visits still aren't converting?
Why Branding in the Medical Business is So Different
Why is branding in the medical industry such a challenge? Why do many pharma companies not even bother with proper CIS
What is the Benefit of Modern Data Warehousing?
Access to customer and industry information is the primary competitive advantage businesses have over their competitors.
Social media, machine learning and the end of democracy
Social media and machine learning are the perfect combination to support anti-democratic regimes. What to do?
The Bounce Rate: When It Matters, and When it Doesn't
The bounce rate matters ... until it doesn't. Learn how to use this measure of digital marketing
Why Businesses Should Embrace Machine Learning
If you are still unsure of machine learning and its benefits, consider these scenarios
There is money in that content, man!
Despite what many marketers say, measuring ROI on content marketing is not rocket science.
Cost-effective ways for attracting more website traffic
Two things most businesses forget in their digital marketing strategy are absolutely crucial to success. And it's amazing how many people ignore them.
How to Start Incorporating Machine Learning in Enterprises
We are experiencing an era of Digital Revolution. Machine Learning, Artificial Intelligence, and Big Data Analysis are the reality of today's world.
Are you a FAAAN? 5 Companies to Rule Them All.
There are now five companies who are ruling the world and have the potential to grow into dangerous quasi-monopolists.
If management is the brain, marketing is the ...
What role should marketing play in the organization? Why do different cultures understand marketing so differently?
5 Ways Businesses Can Cultivate a Data-Driven Culture
A business's ability to use data to identify challenges, spot opportunities, and adapt to change with agility is critical to its survival and long-term success.
How to Become an Omni-Channel Data-Driven Retailer
Multiple shopping channels available to customers have made it an absolute necessity for businesses to integrate data to define an omni-channel shopping experience.
Just how backward are Taiwan's online shops?
Taiwan has some of the best software engineers in the world, yet when it comes to e-commerce, it is still 2007.
10 Common Misconceptions About Inbound Marketing
Inbound Marketing is a must for all industries, but misconceptions still abound. Here are some common myths about inbound marketing which simply aren't true.
Marketing for Boring Industries
We would all like to work for exciting companies, but what do you do with boring industries in the age of digital media, visual platforms, and content marketing?
Is digital advertising the biggest fraud in history?
Advertisers are losing millions of dollars a day to scams, fraud, and attribution problems. Who is at fault?
Every new venture must start with a Retailer Marketing Strategy
Whether you are a startup or an established brand, every new product launch must begin with looking at how consumers in your target market are using their preferred retailer