- Consumer Goods
- Sales Channels
- Market Entry
TAYA Bicycles, a state-of-the-art manufacturer of top-end bicycle chains
Geber Brand Consulting helped TAYA
- Create a new corporate film with professional mountain bikers and focusing on TAYA's newest chain technology.
- Clarified the Taya brand story, character and image after holding focus groups with target customers in North America, Europe and Taiwan markets.
- Created a "Chain Guide" to educate dealers
- Analysed how TAYA can expand to other markets
- Workshops to train staff on how to expand into these markets
- Designed display stands for future tradeshows and bike stores