- IT & Electronics
Jorjin is the leading supplier of wireless system-in-package (SiP) modules and application processor system-on-module (SoM). They have a global presence with offices in Taiwan, mainland China, Japan and the UK.
Geber Brand Consulting was brought in to help identify their real position and to impart our knowledge on how to be more marketing-centric.
- We developed a strong brand position as the leader in wireless modules; differentiating from competitors
- We created an effective marketing strategy to raise brand loyalty
- We developed a new brand awareness strategy for America and Europe markets
- We conducted Executive level workshops to train them on marketing concepts and on "how to build a brand"