German Trade Show
Enviacon International, a German market expansion consultancy, was picked by the German Federal Ministry of Food and Agriculture organize and implement a trade delegation to Taiwan of German alcoholic drink companies.
Geber assisted the German companies to find potential partners in Taiwan, including well-known hypermarkets, restaurants, distributors and wine merchants. In addition, Geber arranged for the delegation to visit supermarkets and to participate in face-to-face seminars. In the meetings, Geber introduced the beverage and food market in Taiwan, the laws of the beverage import as well as several alcohol sales channels, so as to make German manufacturers better understand the Taiwan market. The dinner banquet was held at the Eclat Hotel with Taiwanese media and key opinion leaders invited , increasing the activity’s exposure.